Public Image Award
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Public Image Award
The Rotary District 5040 Public Image Award recognizes a club demonstrating leading management and skills in building Public Image and practicing effective Public Relations. With permission of entrants, winning entries may be used as models for other clubs.
Entries may include management of Public Image and Public Relations for your club overall or for a specific project for which there were measurable results completed in the period April 1, 2019 to March 31, 2020 (program or project could have started prior to that period).
The work plan is an executive summary of your communication strategy and communication skills as a result of a full range of planning and management skills (research, analysis, strategy, tactical implementation and evaluation).
Your Communication Management Work Plan,needs to be completed as an entry for this award. Basically tell a story about your program or project under the headings. Please aim to keep the entry to four pages.
Edit your work plan entry to ensure it’s clear and concise. Bullets, tables and lists might help you with saving space. The work plan must be submitted with online references or attached work samples – in addition to the work plan of maximum four pages -- in order to be considered. 
Package your work samples for easy uploading. Your work sample(s) can be only submitted as links or in the following formats, as text, images, audio and video: PDF, PNG, JPG, MP4, WMV, or M4V formats.
Complete the entry form and send it with your supporting documents to with the subject, “Rotary District 5040 Communication Award”.
The winning entry will be announced at this year's Rotary District 5040 Conference.
If you have any questions or concerns, please contact:
District Awards Chair Peter Clarke
Suggestions for your Communication Award
The Rotary District 5040 Communication Award covers projects, programs and campaigns that are guided by a communication strategy. Entrants should demonstrate how their project applied a full range of planning and management skills, such as research, analysis, strategy, tactical implementation, and evaluation. Entries may include a wide range of communication materials and purposes as outlined in the examples below.
Rotary’s Public Image is the result of marketing, which is essentially about telling stories. Entries should demonstrate through the media used how stories are told: start with the purpose, need, benefit of community or international service plans then outcomes and then the club’s and Rotary’s role in achieving results.
 Internal Communications that create awareness and influence opinion or behavioral change among members, focused on Rotary culture or change management, or about improving member understanding and alignment with the club’s strategy or direction
• Marketing to promote membership, events or community service to members and external audiences, through a variety of communications such as advertising, events, website and social media to build brand awareness, influence opinion and motivate audience behaviours.
• Customer Relations may include strategies or ongoing programs targeted at members, sponsors and community groups to educate, inform, engage or otherwise connect the club and its members to groups which are stakeholders in club strategy.
• Media Relations may include strategies or ongoing programs that use of news media (includes print and/or online) as the primary channel to reach target audiences and seek to influence awareness, understanding and opinion or motivate action, with a focus on the quality of media coverage and its impact on the organization rather than just quantity of media stories.
• Community Relations may include a one-time or an ongoing program that enhances stakeholder understanding of issues affecting the club or Rotary within the community and seeks to build trust and credibility with stakeholder groups generally through consultation and other communication-based activities such as formal and informal meetings, town hall discussions, workshops, presentations, open houses, and electronic or printed material