Public Image Award Description

Awards & Recognition

D5040 Public Image Award

The Rotary District 5040 Public Image Award recognizes a club demonstrating leading management and skills in building Public Image or Brand and practicing effective Public Relations to achieve that outcome or impact. Winning entries may be used as models for other clubs.
 
Entries may include management of Public Image and Public Relations for your club overall or for a specific project for which there were measurable results completed in the period January 1, 2025 to May 1, 2026 (program or project could have started prior to that period but be substantially completed in this time frame).
 
Rotary’s Public Image is the result of marketing, which is essentially about telling stories. Entries should demonstrate through the communications used why and how stories are told, to whom they are told and when and where they are told.
 
  • Internal Communications that create awareness and influence opinion or behavioral change among members, focused on Rotary culture or change management, or about improving member understanding and alignment with the club’s strategy or direction
  • Marketing to promote membership, events or community service to members and external audiences, through a variety of communications such as advertising, events, website and social media to build brand awareness, influence opinion and motivate audience behaviours.
  • Customer Relations may include strategies or ongoing programs targeted at members, sponsors and community groups to educate, inform, engage or otherwise connect the club and its members to groups which are stakeholders in club strategy. 
  • Media Relations may include strategies or ongoing programs that use of news media (includes print and/or online) as the primary channel to reach target audiences and seek to influence awareness, understanding and opinion or motivate action, with a focus on the quality of media coverage and its impact on the organization rather than just quantity of media stories.
  • Community Relations may include a one-time or an ongoing program that enhances stakeholder understanding of issues affecting the club or Rotary within the community and seeks to build trust and credibility with stakeholder groups generally through consultation and other communication-based activities such as formal and informal meetings, town hall discussions, workshops, presentations, open houses, and electronic or printed material