When a Rotary club has a positive Public Image, brand or reputation, current members are motivated to participate in service above self, prospective members are eager to join and sponsors are willing to support service. 

Rotary’s reputation, or brand, could be described as: a dynamic, productive organization which meets real needs in communities, at home and around the world, through the fellowship of business leaders who share ideas and take action in service above self.
Too little is known about Rotary in our communities and opportunities are missed. So the Public Image & Public Relations Committee aims to support clubs and the District in working together to communicate the results of our service and the fulfillment of our members from their achievements. Public Relations, therefore, as the other part of this committee’s mandate, is the process of building and maintaining the Public Image of Rotary.
PI & PR Committee Goals, supporting District 5040 strategy, in support of District and club leaders:
  1. Rotary members in clubs and throughout the District are loyal champions of the valuable impact of Rotary’s service and fellowship on our communities and the world.
  2. Residents of communities are committed to supporting Rotary for its community and international service.
  3. Rotary brand cultivated and applied effectively.
  4. Club membership and donations increased through marketing communication.
The Public Relations and Public Image Committee in District 5040 provides:
  • communication services for the District;
  • communication consulting and services to clubs and other District committees;
  • training in communications for club and District leaders, in collaboration with the Training Committee.
Peter Roaf, Chair
Public Relations & Public Image Committee

604-448-1465 (home)
604-839-1465 (mobile)