Posted on Oct 03, 2018

Burnaby, November 3, 2018
By popular demand, Past Governor and District Trainer, of Rotary District 5060 in Washington State, Jim Adamson, returns to present to clubs on Rotary’s #1 priority: membership, from club culture through attracting, engaging and retaining members. Clubs need a strong, positive Public Image to support their member recruitment and retention programs and Rotary District 5040 Public Relations Chair, Peter Roaf, presents a strategic approach to club communications.
Here is what you will learn about Membership, our #1 priority:
  • how to answer, "What's Rotary?" and "Why Rotary?";
  • knowing what our customers (members) want;  
  • how to assess your club culture;
  • changing your club culture;
  • steps to a flexible, innovative, and relevant club;
  • 4 keys to retaining members;
  • best practices for engaging members;
  • developing a mentoring plan;
  • using membership resources;
  • putting together a membership plan.
Past Rotary District 5060 Governor Jim Adamson, of the Rotary Club of Wenatchee Sunrise in Washington, applies his skills as a career counselor and training consultant and many years as the District Trainer to present his highly acclaimed session on membership retention and growth.
On Public Image and Public Relations, topics covered are:
  • membership is marketing;
  • marketing 4 Ps: Product, Price, Place and Promotion;
  • Promotion on its own is not marketing, but, to avoid just SOS (sending out stuff), it needs strategy;
  • ways to plan for positive results in communicating with your members and community.
Rotary District 5040 Public Relations Chair Peter Roaf, of the Rotary Club of Ladner, shares his skills from a career in employee/member communications as well as external communications for organizations, to help clubs develop a strategic approach to their communications.
Priority #1 Plus Membership Workshop
Accent Inn – 3777 Henning Drive, Burnaby
Saturday, November 3, 2018
9:00 am to 2:00 pm
Register before October 28th and save $10. Maximum 40 people.