Rotary District 5040 presented its first webinar using the new GoToWebinar system on February 27, 2018. Club and District leaders participated in the session by the Public Image and Public Relations Committee, “Clubs, plan to communicate for results”, and sponsored by the District’s new Training Committee.
“Communication is leadership and needs a strategy,” according to webinar presenter, District Public Relations Chair Peter Roaf. “Communication strategy is developed alongside club strategy.”
The communication model presented is aimed at larger, longer term projects or ongoing club communications to achieve positive results as a club communicates with members and the community in telling the Rotary story. The model can be scaled down to apply to smaller or shorter term projects.
“It’s a view on how clubs can approach any communications with purpose.”
For a pdf version of the webinar slides (6.9 MB) >>click here>> 
For a pdf version of the webinar slides with speaker notes (5.9 MB) >>click here>> 
To find out more about Public Image and Public Relations in our District 5040, our Zones 24 & 32 and Rotary International check out the Rotary District 5040 Public Image & Public Relations Committee website page:.
Peter Roaf